Research On The Design Application Of ACG Subculture Graphics In The Tide T-shirt

In recent years,with the rapid development of China's social economy,ACG sub-cultural groups with the development of the times come to the people,more and more people began to pursue self-publicity and show.As a form of personality,the author chooses the T-shirt as a companion to the young ACG sub-cultural elements to show the application of ACG subcultures in T-shirt design.This paper focuses on the relationship between tide brand T-shirt and youth ACG sub-cultural graphics,with the theme of "robot haunt".The first part of this article is the display of the design work.Mainly include:image design(three),brand brand product design articles(thirty),brand promotion comics(three sets).The second part is the design report.First of all,the author analyzes the relationship between T-shirt,tide brand culture and ACG subculture,and draws up the design experience.It combs the main literature about brand tide brand and ACG subculture,The design of the product image to clarify the design basis;through the relevant research on such products like the audience to understand the analysis of the needs of the audience were summarized and summarized.Followed by the design process of the report,the author to product features and market demand for the creation of starting point,combined with the special characteristics of T-shirt this special clothing for their own tide brand design their own ACG sub-cultural product image,accompanied by supporting the publicity Comics.The author for the needs of the brand to the robot and mechanical elements as the main character of the cartoon image design,established the role of the image,character and style settings.Which later derived a series of comic works,to increase the brand connotation and dissemination of power.Finally,the design study summary.Summed up the ACG sub-culture with the tide brand T-shirt exists between the common and continuity,the user's coincidence brought about by the broad market potential.And with the ACG sub-cultural groups continue to grow and develop,ACG culture with the tide brand T-shirt culture is an excellent choice,and in the process of product formation,the brand image is not just a brand symbol endorsement,more Should be as a cultural endorsement,the brand image of the greatest degree of development with the brand culture,brand culture and brand image integration,the formation of a solid and stable brand connotation.