Study On Application Systems Of Visual Identity Elements Based On The Products Of Apparel Brand

Employing interdiscipline and reference as research methods, this paper discusses the products visual identity elements of the building of apparel brand in our country. It also builds the systems framework of visual identity elements which is based on the products of apparel brand, and uses digital technology to enforce the application of systems. And this study can be divided into the following sections:1. Study on the Theory of Visual Image of Apparel BrandAfter studying the principal problems existed in the building of apparel brand image in present China, it is found that, in brand visual marking, the neglect of application of visual identity elements of products is one of the main factors to build brand image in China. And the application of brand visual elements most depends on the designer's level. However, the internal divisions within the company lack the collection, arrangement and the formulation of application standards about the related dates of visual identity elements system. Therefore, hoping to change the companies'ideas and practices about visual identity elements, this paper, based on the products of apparel brand, advances the building of the application systems of visual identity elements.Because the apparel brand is usually shown as the forms of graphics, colors, words and so on, it is hard to explain through precise mathematical theory. So, this paper employs the combination of Eyetrace experiment and questionnaire survey as the research method to analysis it. Meanwhile, combined with the relevant research projects as well as the research of hot brand about men's apparel in domestic market, this paper discuss about the important of visual identity elements of apparel brand to strategic development of domestic apparel brand. 2. Building the Database Model of Visual Identity Symbol of Apparel BrandThis paper, on the basis of theory, will build a database model of visual identity symbol of apparel brand in support of relevant knowledge management, which can guides apparel enterprises to improve the ability to access, integrate, share and even create the visual identity elements in the process of design and management. It also can effectively shorten the development process of products, and can do better working about the planning and development of products through visualization elements which will enable consumers have the association and memory of brand products.3. The Digitization Performance of Visualization Design of Apparel ProductsThis paper attempts to expand a design stage of visual identity elements based on the life-cycle management system of existed products in the industry, with the association of apparel products design and digital technology. And it also study the series matters about the interfaces design of human-computer, the application of products' visual identity elements, the symbol acquisition, the building of knowledge database and the building of management mechanism. Finally, using the language Java as the development tool, this paper achieves the vision of automation application of visual identity elements, which will achieve the goal of improving efficiency of design, unifying brand image and shortening the process of products development.And innovation in this paper can be shown as the following points:1. The Concept of APVIES System is First Proposed by This PaperThe concept of APVIES system is first proposed by this paper, and the management theory is also introduced into the building of visual identity elements system of apparel products in this paper. System can correctly guide enterprise to improve the capacity of knowledge acquisition, integration, sharing and even creating. It can effectively shorten the process of products development, and at the same time, it enables consumers to own the association and memory about the brand products through the visualization elements in products, which can make better working about the products planning and development.2. The Study Method is the Combination of Advanced Tools and Research Target.In this paper, the thrinity of cognitive research methods is used to collect related date of study target, which including market researh, questionnaire survey and Eyetrace experiment. Triune research methods can complement and confirm the accuracy of data each other. Among them, the Eyetrace experiment, employing advanced SMI RED Eyetrace in the dustry, make scientific analysis and research of consumers' cognitive status of visual identity elements of apparel brand, which can ensure the scientific and rigorous of research base and result. Based on related research topics, this paper keeps track of hot brand in men's apparel market with sorting and statistics of products which have used visual identity elements. 3. The Combination of Product and Study of Leading-in Self-knowledgeWorking together with the Parametric Technology Corporation, we build the APVIES system. It can change simple application of software with leading in self-knowledge, which guide and perfects the application system of visual identity elements of brand products in life-cycle management system, including the building of database, the application of system visualization and the building of automation application model of visual identity elements of apparel brand.The development of brand visual identity elements meets the basic needs of building of visual image of enterprises' brand products. Based on the study of brand's characterization factors which can really show brand image style, enhance brand value and contain culture ideas of brand and through a scientific and systematic study of visualization elements which own characterization in apparel brand, this paper develop a new way of thinking, theoretical foundation of innovation and the guidance of action for industry colleagues. At the same time, it can make resonate among consumers group through visualization elements which can make consumers have association and memory to brand.