Study On Influencing Factors Of Environmental Responsibility Behavioral Intention Of Residents In Tourist Destinations

With the development of social economy and science and technology,people's life rhythm and work pressure are increasing day by day.People are eager to relax,balance stress and balance their minds in areas with beautiful natural scenery and unique cultural landscapes.Tourism is booming.However,behind this prosperity,there are a series of negative effects such as over-exploitation,environmental damage,and excessive bearing capacity,which hinder the sustainable development of tourism destinations.As the group with the longest stay and the deepest contact in the tourist destination,the residents' willingness to guide and stimulate the residents' environmental responsibility behavior is not only a good demonstration effect for the tourists,but also an important means to promote the sustainable development of the tourism destinationBased on the theory of planned behavior and local theory,this paper constructs a driving factor model of residents' willingness to perform environmental responsibility in tourist destinations,and conducts empirical research using the the ancient city of Fenghuang.Through field surveys and questionnaire surveys of the case sites,first-hand data were obtained,and with the help of SPSS and AMOS software,research methods such as questionnaire surveys and statistical analysis were used to explore the main factors affecting the residents' willingness to conduct environmental responsibility in the ancient city of Fenghuang.The statistical characteristics of the group's willingness to act in an environmentally responsible manner clarifies the internal relationship between the residents' willingness to act in an environmentally responsible manner and various influencing factors.The specific research conclusions are as follows:(1)the local characteristics have a positive effect on the willingness of residents in tourist destinations to perform environmentally responsible behavior;(2)the subjective norms and perceived behavioral control of residents in tourist destinations have a positive effect on the willingness to perform environmentally responsible behaviors;(3)tourism Local people's local attachment and environmental attitudes have a significant mediating effect between local characteristics and willingness to perform environmentally responsible behaviors.Among them,local characteristics can affect environmental attitudes through local attachments and thus have a positive effect on environmentally responsible behaviors;(4)residents of tourist destinations Demographic characteristics such as age,education,occupation,monthly income,and length of residence will affect their willingness to act in an environmentally responsible mannerBased on the analysis results,the following practical inspirations are proposed:(1)strengthening the local characteristics of tourism destinations and strengthening the awareness of cultural values;(2)cultivating local attachments of residents and implementing effective emotional management;(3)strengthening the guidance and management of the government to protect the environment and economy Balance;(4)Encourage residents to participate in environmental protection and achieve sustainable development of the ancient city of Fenghuang.