Study On The Relationships Among Tourist Experience,Place Attachment And Environmental Responsible Behavior In The Ecotourism Area Of Mount Wuyi

Wuyishan ecological tourism zone is the first national demonstration zone of ecological tourism,ecological tourism is also the first demonstration area,has a good ecological landscape,rich resources,fragile ecological characteristics of higher,in order to promote tourism and do not damage the environment benefit,therefore,in this area of research on ecological tourism and sustainable development with a typical and representative,how to deal with the contradiction between tourism and ecological protection,the study of the relationship between tourist experience,place attachment and environmental responsibility,to further explore the key factors of environmental responsibility behavior enhance tourists,has important significance to sustainable development of ecological tourism area.Based on the reference to related literatures at home and abroad,tourism ecological tourism area based on the perspective of identified four dimensions of tourist experience,the two dimensions of place attachment and two dimensions of environmental responsibility behavior,data processing using SPSS20.0 and AMOS 17.0 software,analyzes the tourism experience,place attachment and environmental responsibility the relationship between behavior.The following main conclusions are drawn.(1)the four dimensions of choosing the "tourist experiences" experience,respectively resources experience,recreation experience,tourism facilities and tourism service experience;to determine the "two dimensions of place attachment" respectively place attachment and place identity,select the "two dimensions of Environmental Liability Act";constraint respectively.To promote and protect the behavior.And through factor analysis,the relevant hypotheses are further verified.(2)the relationship between tourist experience,local attachment and environmental responsibility in the Wuyishan ecotourism area is verified in the structural equation model.The research shows that there are a lot of links between the tourist experience and place attachment,and the degree of influence of each dimension between different resource conditions,experience has a significant positive effect on local resources dependence,experience has a significant positive effect on local resources dependence,experience positive significant effect of local dependence;tourism facilities experience has a significant positive effect on local resources dependence;conditions of experience has a significant positive effect on local identity;recreation experience have significant positive effect on local identity;tourism facilities experience has a significant positive effect on local identity;tourism service experience has a significant positive effect on local identity.However,the experience of recreational activities and the experience of tourism service have no significant influence on local dependence.(3)there is a certain connection between local attachment and environmental responsibility.Local identity has a significant positive impact on self-restraint behavior,and local identity has a significant positive impact on the protection of promoting behavior.However,there is no significant positive relationship between local dependence and the two dimensions of environmental responsibility behavior,which can not refuse the original hypothesis.(4)there is a relationship between tourism experience and environmental responsibility.Experience has significant positive impact on resources constraint;recreation experience has significant positive impact on self-discipline behavior,resources experience exist significant positive effect on promoting the protection of behavior;recreation experience has significant positive effect on promoting the protection of behavior;tourism facilities experience has significant positive impact on promoting the protection of tourism facilities;but experience significant positive influence self restraint behavior hypothesis.The study found that there is no significant positive relationship between the two dimensions of tourism service experience and environmental responsibility behavior.Finally,according to the empirical results of this study,how to cultivate the behavior of environmental responsibility for the government and stakeholders of tourism ecological tourism area and puts forward some suggestions,which enhance the destination of emotional marketing and publicity,the importance of tourism area feeling inflow and cultivation;maintain natural resources and good diversity,strengthen ecological environment restoration and conservation;to promote recreational activities to enrich and strengthen environmental protection,tourism people participation and interaction;lead the ecological elements into the guide and education,enhance their ecological atmosphere and communication.