A Study On The Influence Of Tourists' Touring Experience On Their Environmental Responsibility Behavior

With the rapid development of the tourism industry,the individual needs of tourists have been increasing,which no longer satisfies the original sightseeing tourism products but also tends to leisure-tourism products with participation and interaction.As a business card for China's tourism,leisure and holiday industries,the national tourist resorts are rich in tourist resort resources and have a good ecological environment,which can meet the needs of different tourists.Tourism experience is a key predominant variable to drive tourists'behavior.It has become an important direction for academic research to explore the impact of tourists' experience in travel area on their behavioral intentions after traveling,and it is also a factor to enhance their competitiveness in scenic spots.Therefore,based on systematic research on domestic and international vacation tourism,and environmental responsibility behavior of tourists,this research constructed a study on the impact of tourists' tourism experience on their environmental responsibility behaviors,combined with in-depth interviews and questionnaire survey in KwuLiang National Tourist Resort,referred to a mature scales,and then used the SPSS Statistics 22.0 and SPSSAMOS 17.0 software to process the data,obtain empirical research data,and verify the research hypothesis.The research results of this paper show that:(1)Tourist experience in tourist resorts consists of three dimensions:ecological resources experience,tourism activities experience and facilities management experience;(2)Eco-resources experience,tourism activities experience,and facilities management experience have a direct positive effect on environmental responsibility behavior.(3)Local attachment plays an intermediary role in the impact of tourism experience on environmental responsibility behavior.Finally,this paper put forward four detailed'and feasible suggestions for the scenic managers,including:Scientific planning and strengthening the environmental management of Ecotourism;Strengthening consciousness and carrying out the ecological concept of tourism activities;Ecological publicity to improve the quality of the service facilities;Emotional connection to enhance the emotional cultivation of tourists and scenic spots.