Research On The Evaluation Of Jewelry Manufacturing Project Of Y Company

The development of China's jewelry industry is closely related to the development of national economy.With the continuous increase of GDP per capita in China,people's purchasing power is increasing.Jewelry,once a "luxury product",has been gradually integrated into people's daily life.After the embryonic stage,rapid development stage,adjustment stage and recovery stage,China's jewelry consumption has occupied an important share in the international jewelry market,and China has become the largest gold consumer in the world.As an enterprise engaged in jewelry manufacturing and sales,Y company has problems in the development process,such as single product variety,high equipment failure rate and low product productivity.In order to seize the opportunity of the growing market scale and market demand of jewelry industry and realize the expansion of the company's scale,Y company plans to invest in the construction of new jewelry manufacturing projects,through strengthening design and innovation,increasing production lines,purchasing new equipment,and adopting advanced technology to overcome the existing problems of the enterprise,in order to achieve the goal of enterprise development.This paper combs the scholars' opinions and viewpoints on project evaluation,resources,capabilities and other theories,analyzes the trend of China's economic growth,the change of people's purchasing power and the development trend of jewelry industry,summarizes the development status of Y company and the existing problems in production and operation,and discusses the external macro environment and industry environment of Y company's jewelry manufacturing project It expounds the organization resources,financial resources,human resources,technical resources,material resources,goodwill resources,research and development capacity,production capacity and marketing capacity of the jewelry manufacturing project of Y company,and carries out the technical,economic,social impact and risk evaluation of the jewelry manufacturing project of Y company.The evaluation results show that the proposed project location,selection of production equipment,design and construction of infrastructure and auxiliary engineering are feasible under the current conditions,and the project is technically feasible.Through the market analysis and market forecast of the project products,the cost,expense and benefit are calculated by using the financial static and dynamic indexes.It is found that when the net present value of the project is greater than zero,the internal rate of return is higher than the industry benchmark rate of return,the investment payback period is shorter,and the production load of the project reaches 49.8%,the profit and loss balance can be achieved.According to the sensitivity analysis,the operating cost has the greatest impact on the project income.Therefore,the project has strong anti risk ability in the operation process and is economically feasible.According to the risk analysis and assessment of the new project,the risk of the new project involves 12 medium risk factors,12 mild risk factors and no high risk factors.As long as companies take relevant prevention and control measures,risk factors will not be fatal to the project.In terms of social impact,the operation of the project will bring positive impact to social economy,jewelry culture and jewelry industry development without causing environmental harm.In conclusion,the construction of Y company's jewelry project is feasible in terms of technical,economic,social impact and risk evaluation.