On The Consumer View Of Ecological Marxism

Ecological Marxism is investigating the capitalist mode of production, the ecological crisis and the excessive consumption, and demonstrating the link between ecological crisis and consumer alienation. They advocate to eliminate the phenomenon of alienation through social change and a correct view of consumption established, and form a highly distinctive view of consumption. The consumer view of ecological Marxism consumption has profound practical background. Ecological Marxist view of consumption to Marx, Lukacs, Frankfort School of thought as a theoretical basis. It is including the Marxist view of consumption concept of moderate consumption, recycling consumer spending ideas and equilibrium consumption ideas. Moderate consumption concept emphasizes the degree of appropriate consumption, high quality, do not over-consumption; The consumption cycle thinking emphasizes the recycling in the consumption; Equilibrium consumption ideas emphasizes the consumption in the balanced space and consumption in the balanced structure of consumption.This paper is based on the consumption view of Ecological Marxism, and summarizes the main content in the consumption view of ecological Marxism. This paper analyzes the value of the consumer view of ecological Marxism. It is investigating the application of the consumer view of ecological Marxist in the Chinese situation, and in order to provide some references for the Chinese consumer view.