Packaging Of Agricultural Products Of "Qidong Daylily" Series Design

China is a traditional agricultural country,the development of agricultural economy has always been the focus of the country.Especially in recent years,the revitalization of rural tourism has led to the development of a large number of agricultural products economy.Because agricultural products have the characteristics of pure nature and no addition,they are welcomed by consumers.But at present,the price of agricultural products in the market is relatively low,and the economic benefits are not optimistic.One of the important factors causing this phenomenon is the backward packaging of agricultural products.Backward and single packaging of agricultural products has been unable to meet the needs of consumers in the new era,which needs to inject new and appropriate design concepts into the packaging of agricultural products to show the unique cultural,functional and regional characteristics of agricultural products.Based on the analysis of modern consumer’s consumer demand,consumer psychology and the changes of consumer groups,combined with the research on the packaging design of similar brands of agricultural products at home and abroad,this paper analyzes the problems existing in the packaging of agricultural products at present,absorbs and draws on the excellent brand packaging design methods;around the "Qidong yellow cauliflower" Flower Fairy brand packaging,the creative design is carried out,which is followed in the design Five design principles,two design concepts,using a variety of design methods.The design scheme of the project mainly focuses on the reasonable and clear positioning of the "Flower Fairy" brand.According to the positioning,it redesigns the brand logo and draws a series of illustrations reflecting the cultural heritage and folk customs of "Qidong huanghuacai".It also designs the modeling,structure,materials and propaganda posters of the package.It is hoped that through the packaging design of "Qidong huanghuacai",the problems existing in the packaging of "Qidong huanghuacai" can be effectively improved,which can provide certain theoretical and practical reference for building the brand culture of local characteristic agricultural products and promoting the development of "Qidong huanghuacai" and other agricultural product packaging design.