Research On The Communication Of Jewelry Culture In The Context Of New Media

On December 24,2018,the state council's favorable decision to reduce tariffs on a variety of jewelry materials will boost the jewelry industry,so how to spread jewelry culture at this important turning point is a subject worth studying.Jewelry culture has a long history.The combination of jewelry and new media is a new product in recent years.Jewelry culture,through the combination of new media,presents a variety of visual images directly to jewelry lovers,injecting fresh blood into jewelry culture.By analyzing and combining the development trend of new media,this paper expands the application of new media in the field of jewelry.In the future jewelry culture communication,more new approaches and methods will be applied to further improve the promotion effect.Jewelry,as an expensive material carrier,not only carries the value attribute,but also carries the inheritance of culture,which makes the promotion of jewelry culture pay more attention to the expression of emotion and inner culture.For traditional media,it is relatively difficult to promote invisible and intangible intrinsic value through a relatively single approach.Compared with new media,its flexible interactivity can exactly make up for the deficiency of traditional media mode.It is better to convey abstract and obscure hidden information to consumers by means of silent communication.Communicate with consumers in a flexible and delicate way,so as to enhance consumers' recognition of the value of jewelry culture and generate a common language.In the context of the Internet revolution,by which way can the communication of jewelry culture be more consistent with the contemporary characteristics? Which one is more in line with the trend of The Times?From the information and the development of science and technology level,modern society is an era of rapid growth,new media,also can saying is the product of the development of science and technology,it not only changed the traditional jewelry culture promotion way,more expanded its mode of transmission,such as the media,virtual reality,media,big data,such as new model,makes the jewelry culture mode of transmission becomes more convenient and efficient.It can be said that the emergence of new media not only breaks through the limitations of traditional communication methods,but also creates a more comprehensive and diversified new approach.In contemporary society,jewelry can be regarded as a special cultural carrier and a comprehensive form of artistic expression.In addition to the value of jewelry and jade material,modern consumers tend to pay more attention to the cultural implication and brand creativity behind jewelry.The experience of both accumulates difference is bigger.But the combination of the Internet and jewelry is sure to win out because it's an advanced approach.In the context of the gradual popularization of new media communication,the mode of jewelry culture communication should be fully combined with the characteristics of the new mode.