Study On Media Communication Of Wetland Ecological Culture In East Dongting Lake

The ecological culture of the wetland in East Dongting Lake has rich cultural connotations.How to spread these cultural connotations among the public and transform them into a virtuous cycle from the strengthening of ecological protection consciousness,the conscious behavior of ecological protection to the rational development and utilization of ecological protection,the role and significance of media communication are huge.Especially under the background of "protecting a clear river" and the context of new media,it is of great theoretical and practical significance to explore the media communication rules of ecological culture of East Dongting Lake wetland for ecological protection of East Dongting Lake wetland.Thesis from the ecological perspective communication,according to the theory of mass communication process and the agenda-setting theory as the instruction,from2000 to 2020 east dongting lake wetland ecological culture medium of communication content as the research object,using literature analysis,content analysis and questionnaire survey and semi-structured interview method,interpretation of the east dongting lake wetland ecological culture connotation and value of media and To explore the status quo,problems and countermeasures of media communication of ecological culture in East Dongting Lake wetland.The results show that the ecological culture connotation of East Dongting Lake wetland can be divided into three parts: material culture,spiritual culture and behavior system culture.The media can enhance the awareness of wetland ecological protection,enhance the sense of ecological culture identity and boost the ecotourism industry.The media communication of ecological culture in East Dongting Lake wetland has the characteristics of provincial and municipal party media,increasingly rich in the form of communication content,and cooperative communication between official and folk.New media era of east dongting lake wetland ecological culture media spread new requirements embodied in the propagation mode of interaction and experience,the contents of the richness and diversity,timeliness and present communication effect,there is a lack of traditional media reported "humanistic care",insufficient use of emerging media,the connotation of ecological culture presents homogenization,and many other problems.The ecological culture of East Dongting Lake wetland should adapt to the communication mode in the era of new media The profound changes in the audience’s habits and communication content can be achieved by reaffirming and strengthening the media’s environmental monitoring function from the macro perspective,reconstructing and perfecting the all-media communication matrix of wetland ecological culture from the medium perspective,setting a reasonable agenda from the micro perspective,and realizing interactive communication.