| As one of the important forms of inheritance,development and innovation of traditional Chinese clothing in the new era,New Chinese style clothing reflects the traditional clothing culture and aesthetic taste of the Chinese nation,and is a manifestation of national identity in the context of globalization.In recent years,the country has advocated cultural self-confidence and design innovation,believing that good design must have culture as the foundation.Poetry culture is a treasure of traditional Chinese culture,and artistic conception is a very important concept in Chinese classical aesthetics.This article explores the law of the integration of poetic imagery culture and new Chinese style clothing,with the aim of injecting cultural connotation into new Chinese style clothing design and promoting the spread of traditional Chinese poetic culture in a diversified direction.On the basis of combing the origin and development of poetic imagery and New Chinese style clothing,this article analyzes the aesthetic characteristics and aesthetic cultural commonalities of the two.It is found that both originated from the spirit of Chinese classical philosophy and have a unified spiritual core.Secondly,it analyzes the outstanding design works in recent years’ new Chinese style clothing design,revealing the presentation methods of poetic artistic conception in new Chinese style clothing design from the perspective of the essential elements of clothing design such as silhouette,color,fabric,and pattern,and refining the design laws of poetic artistic conception existing in the new Chinese style clothing design,such as the natural law,the unity of form and spirit,the blending of emotions and scenes,and the coexistence of reality and reality.And apply the design rules to the graduation design practice,with the theme of landscape idyllic poetry,the transformation of "heart picture object environment" as the design path,and the carrier of the new Chinese style clothing,to explore the innovative expression of poetic artistic conception in the new Chinese style clothing style,fabric,color,and other aspects.In the era of globalization,the expression and dissemination of artistic conception in traditional Chinese poetry requires a long-term development,and traditional Chinese clothing also needs more innovative changes.This article attempts to translate the implicit artistic conception aesthetics in traditional Chinese poetry into a dominant expression of new Chinese style clothing design,to increase the design method of clothing design,expanding the resource base of fashion design,and assisting in the multimodal dissemination of the excellent traditional culture of the Chinese nation. |