The Artistic Conception Of Chinese Wine Packaging Design

In China wine packaging design in the rational use of "artisticconception" of this unique design gives a certain emotional and ideological content ofproducts, not only can improve the products of its own cultural charm and aestheticvalue. And can inspire people’s imagination through the design of the image, so thatpeople from the spiritual world and reach agreement, resonate. In China wine packagingdesign, the wine market is not stable, so the defects still exist many different inpackaging design, in order to solve these problems, we need to find a better method inthe wine packaging design to improve the solution, and the use of artistic conception inthe China red wine packaging design in the design of this art hand rule can lead thewine packaging design China based on the world stage and better able to establish theirown brand image and to carry forward the traditional culture of China.This paper is divided into five chapters to discuss Chinese wine packaging designconception, the wine packaging design in the domestic market and the problemsexisting in the lack of artistic conception out this design concept, analysis of manyconsumers psychological and emotional factors and to affect the mood for winepackaging design excellence and foreign markets for foundation, from every createvisual elements of artistic conception as a starting point, and the correct thesis combinepractice design verification design method with the artistic conception.From the analysis, by contrast, research, demonstration, recognize the importantsignificance and function of the artistic conception creation in the wine packagingdesign. China wine packaging design can only with the artistic conception deeplytouched the mind of consumers, to meet the emotional needs of consumers.