On The Creation Of "Artistic Conception" In Chinese-Style Clothing Display Design

In 2001,the APEC summit was held in Shanghai,where 20 world leaders appeared in tang suits.Subsequently,in the domestic and international clothing markets,Chinese-style clothing has attracted more people due to its unique cultural heritage.With the increasing popularity of Chinese-style clothing,Chinese-style clothing display design,as an important way to spread and sell Chinese-style clothing,has become a research topic that needs to be paid attention to at present.By investigating Chinese fashion stores,Chinese fashion exhibitions,Chinese fashion museums and other cases,this paper analyzes,summarizes and summarizes the design elements of Chinese-style clothingdisplay design,and explores the design elements of creating "artistic conception" as well as the collocation methods of design elements.According to the discussion,it is divided into three parts:The first part,through reading the relevant literature collected,sorts out the concept of "artistic conception",the origin and development of "artistic conception"and the aesthetic characteristics of "artistic conception" in the field of aesthetics.At the same time,from the concept of Chinese fashion,the concept of Chinese-style clothing display design is defined and classified.Finally,it analyzes the psychological and communication effects of "artistic conception" in the Chinese-style clothing display design,and provides theoretical support for the next research.The second part is the main part of the article,through the investigation of Chinese fashion stores,Chinese fashion exhibitions,Chinese fashion museums and other cases,to extract the "artistic conception" of Chinese-style clothing display design cases.Rich from black and white,red,China traditional Chinese color such as yellow,blue and white Angle,symmetry,balance,clothing display forms such as scatter Angle,hangers,models,flowers and trees,box scene props such as Angle,light and shadow relationship classification using Angle,Angle of sensory experience such as sounds,smells,analysis of the design elements of the formation of "artistic conception" and summarized,to explore Chinese-style clothing display design to create "artistic conception".The third part,with Chinese-style clothing brand HAMINREMIX sequence,NE·TIGER's display case is given priority to,respectively,selected the HAMINREMIX jas order clothing life hall,NE·TIGER clothing art show two parts,from the scene color,clothing display form,comparing Angle such as prop,sounds,smells,summed up the hamin sequence,NE·TIGER two Chinese clothing brand in the formation of the "artistic conception" the use of different elements.Finally,it comes to the conclusion that the purpose of creating "artistic conception" for Chinese-style clothing display design can be achieved through the combination of reasonable scene,display form,props,light,shadow,sound,smell and other elements.Reasonable creation of "artistic conception" is not only conducive to the development of Chinese-style clothing display design,but also conducive to the sale of Chinese fashion and the spread of Chinese culture.