Research On Financial Strategy Management Of GM Coatings Enterprise

Following the integration of the global economy,cooperation between countries is getting closer and closer,and competition is becoming more and more fierce.As a manufacturing power,China has developed rapidly in science and technology and upgraded its industrial structure.Since the reform and opening up,China's economy has grown rapidly and steadily,and its market potential is huge.Foreign-funded enterprises have continuously entered the domestic market,and competition among enterprises has become increasingly fierce.The coatings industry has high technical requirements and fierce competition.As a foreign-invested company that develops,produces and sells coating products,GM company is affected by many factors.Under the trend of economic globalization,GM has developed its own internal and external development environment and relies on technological innovation capabilities after the initial stage.With the expansion-oriented development strategy,the financial strategy as a subsystem of GM's development strategy needs to coordinate with the company's development goals.As a subsystem of corporate strategy,financial strategy directly affects the business success and failure of the company,and the corporate strategy is also constrained by the quality of financial strategy management.As a new research field,financial strategy has become the focus of management and business circles.This paper uses GM's financial strategy management to analyze the financial strategy management issues of GM company.Firstly,using literature research method to analyze the research background of financial strategy management at home and abroad,research status at home and abroad,strategic management,financial strategy management related research theories,put forward research questions,consolidate research purposes and significance,build research framework,and screen research methods;secondly,Using qualitative analysis to sort out the problems in GM's financial management,mainly because GM company has good solvency,does not use financial leverage,lacks effective budget management in the investment process,and the income distribution system lacks effective incentives;For the main problems of GM's public financial management,determine the objectives and principles of corporate financial strategy management,design the financial strategy management of GM company,determine the implementation of financial expansion strategy planning,that is,implement the expansion of the existing GM company's corporate development strategy The strategy is to increase investment in production sites,fixed assets equipment and facilities,and technology research and development.Finally,in response to the proposed planning plan,corresponding protection plans and corresponding measures are proposed.Enterprises are affected by many factors in their growth.Among them,financial strategy is the most important factor affecting the development of enterprises.As a new research field,financial strategy management has an important impact on the development strategy of enterprises.Through the research on strategic management of GM company,this study can enrich the application of financial strategy management theory,expand the extension and development of the theory in strategic management theory,and study the segmentation and extension of financial strategy management theory in the coatings industry market.The certain theoretical value of research also promotes GM's solution to development problems and masters industry dynamics,which has certain reference value and reference significance.