Packaging Design Research Of Anxi Tieguanyin Tea

Tea is known as a "national drink" in China.The history of tea planting,tea making and tea drinking in China has been for thousands of years.Drinking tea has become a tradition and habit for Chinese.One of China's ten famous teas,Anxi Tieguanyin tea,is a representative of Wu Long tea.It has excellent quality and unique fragrance.This is a specialty product with historic national and cultural.With the rapid development of economy,the competition in the tea market is becoming more and more fierce.The practicality of tea is not the first thing to attract customers.Tea packaging is particularly important.Tea packaging represents a corporate brand,corporate culture,business connotation,research tea packaging,help to improve corporate reputation,reputation,exquisite tea packaging can affect consumer mood,and promote consumer desire to achieve the purpose of promotion.Anxi Tieguanyin tea is famous both at home and abroad.It is a characteristic and pillar industry in Anxi County,Fujian Province.It has a history of more than 300 years and has a profound cultural heritage.The research on Anxi Tieguanyin tea packaging design will help improve the brand competitiveness of the company,increase the commercial value of Anxi Tieguanyin tea,and make the tea culture better disseminated.This article starts with studying the status quo of Anxi Tieguanyin,researches the source of Anxi Tieguanyin tea and the tea making process,makes a profound analysis of the traditional packaging form,and finds the advantages and disadvantages of the traditional Anxi Tieguanyin tea packaging.Second,from the analysis of consumer psychological needs,study the psychological characteristics of consumers,explore consumer purchasing motivation,and summarize the impact of consumer psychology on packaging design.Again,combine the packaging design elements of color,graphics,and texts to conduct research on tea packaging design,discuss the development and design of Anxi Tieguanyin tea packaging,summarize the strategies of Anxi Tieguanyin packaging design,and effectively design Xie Guanyin tea packaging,so that Anxi Tieguanyin Tea internationalization and brand development.Finally,taking the Fengshan brand Anxi Tieguanyin packaging design practice as an example,the thinking process of the entire design was interpreted to create a package that meets consumers' aesthetic requirements.