Research On The Application Of The She Ethnic Group’s Graphic Elements In Pastry Packaging Design

The She Nationality in Jiangxi Province has strong national cultural characteristics."She" graphic has a profound meaning,but the application of decorative form in the product design is rare.She Nationality is not widely known.The cultural integration has declined the characteristics of the She.As a member of She Nationality,my consciousness to consciously protect the national culture has been growing.As a professional master who learns cultural creation and visual brand,it is my responsibility to promote my own national culture.Packaging is a carrier to convey information.Packaging is inseparable in all aspects of life.In the packaging design,the designer only considers the design of instincts and behavior,which is not clever.The most important is that the design reflection should be joined.The designed product should be the expression of thought and emotional communication.In this paper,the meaning of the graphic was analyzed.The patterns that frequently occur in the She people’s life in Jiangxi were taken as examples such as cloud shoulder shape,phoenix bird graphics,ribbon graphics and clothing on the pattern to deeply mine and refine the meaning of the graphics.Each figure conveys the feelings of the She people,which may be a yearning for a better life or loyalty between men and women.In addition,the problems of product packaging and the solution the Chinese market were analyzed.Through the study in the university,two group as knowing the She nationality and not knowing the She nationality were divided to choose the favorite graphics.It was found that there are more people who like clouds cloud shoulder,phoenix,ribbon on the text and "She" graphics,which provide a scientific basis for the graphics’ choice.The design took the "She’s treasure" as the trademark content.The ethnic style packaging was designed for She ethnic characteristics of food such as She dumplings,Wu rice,rice.The three series took cloud shoulder extraction graphics,"She" word extraction graphics,Bird graphics for the main shape respectively.The primary elements are mainly from the network pictures and books,as well as the picturestaken by the author of this article,after refining lines,color classification,graphics summary and other practices,a series of unified styles were pursued.The packaging was regarded as a carrier to give publicity to and promote the She culture.In the design process,the feasibility and rationality of the fact that taking the national graphic elements as a carrier of packaging were gradually verified.After the design is completed,the Nanchang animal husbandry and Yang Culture Communication Co.,Ltd.ordered.The design took the graphic elements of Jiangxi She culture were regarded as the prototype and the She food packaging was taken as the carrier to study the application value and significance of She’s graphic elements in pastry packaging design.The purpose of promoting the She ethnic culture and extracting important graphic elements is to show the cultural and artistic charm of the She nationality in Jiangxi.