Research On Marketing Strategy Of Metal Packaging Coatings In China Of P Company

Under the wave of reform and opening up,China has gradually become the world's leading manufacturers of metal tins superpower,packaging coatings on metals demand is becoming more and more big.Domestic development and progress of science and technology,more and more private enterprises to enter the industry,market competition is becoming more and more close.As China's environmental protection laws and regulations,the cost of enterprise more and more high,the overall industry profit margins declining,P company as the leading enterprises,metal packaging coatings market in strife-torn situation,market all aspects of P company puts forward a new challenge.Here,this article mainly is to think from the perspective of marketing analysis and thinking about the new environment of the foreign capital enterprise survival.China packaging coatings based on P company marketing problems as the research object,follow the found problems-analysis problem-the idea to carry out the following research and exploration to solve the problem.First of all is China packaging coatings for P company marketing present situation and problems are described and analyzed.On the status quo,mainly from the company organization and management,marketing strategy and marketing ability on interpretation and analysis;Marketing issues,mainly from the marketing pattern,marketing team,the marketing concept,marketing positioning and so on were discussed.Secondly on the P company China area marketing environment analysis,using PEST analysis of the current macro environment,get to the great advantage of enterprise marketing and opportunities;Using the "potter five" model analyzes the microcosmic environment,SWOT analysis,industry P company internal and external competitive advantage,it is concluded that P company under the complex environment of micro opportunities and challenges.Again,the use of the STP marketing strategy analysis method is suitable for P company's marketing strategy,based on the existing marketing strategy analysis and formulate the corresponding 4 P marketing strategy.Finally,respectively,from the "adjust the existing marketing organization structure","improve marketing assessment and incentive mechanism","to strengthen the construction of enterprise culture" three aspects to ensure the new formulated to effectively implement the marketing strategy.