Research On Marketing Strategy Of "Internet+" JZ Group

When Premier Li Keqiang proposed the concept of "Internet+" at the two sessions of the National People’s Congress,it led to a timely participation of small,medium and large enterprises across the country in this change,which has led to a more diversified product marketing model for all types of enterprises in the context of "Internet+".Although industrial products are different from consumer goods in terms of marketing models,industrial marketing can still be more deeply integrated with Internet communication technology and Internet platforms to optimise product marketing strategies and build an "Internet+industrial marketing strategy" suitable for enterprise development.The realization channel of "Internet+industrial marketing strategy" is mainly through improving the online sales platform of industrial products,connecting the industrial chain roles of raw material suppliers,product manufacturers,logistics companies,customers and storage enterprises in the traditional marketing industry of industrial products;at the same time,using e-commerce platforms,cloud computing services,big data platforms,and At the same time,we use e-commerce platform,cloud computing service,big data platform,internet finance and other "internet+" new technologies to reduce the introduction cost of customers while realizing the multi-terminal processing of customers’ orders,simplify the operation cost of industrial products sales,accelerate the circulation of products and capital turnover;provide more diversified services to customers,enhance customer satisfaction with the enterprise,and ultimately lay a solid foundation for the long-term development of the enterprise.This will ultimately lay a solid foundation for the long-term development of the enterprise.In the context of the Internet,this thesis takes Inner Mongolia JZ Chemical Group as a carrier and studies the current situation of the marketing of the enterprise’s existing chlor-alkali industrial products based on theories such as marketing,traditional marketing of industrial products and the implementation of online marketing strategies.At present,the marketing of JZ Group’s chlor-alkali industry is facing problems such as rising raw material costs,weakening market demand and declining profitability due to competition and the epidemic,which bring huge challenges to the development of JZ Group’s product marketing.This paper combines "Internet+" technology with traditional industrial marketing techniques to create an innovative marketing strategy for JZ Group’s chlor-alkali industrial products,so that JZ Group’s chlor-alkali industry can occupy a fixed market share in Inner Mongolia and gradually expand its market share with the implementation of the "Internet+chlor-alkali industrial products marketing"strategy.