Research On The Development Strategy Of Harbin Railway Environmental Protection Co.,Ltd.

Since the 18 th national congress of the communist party of China(CPC)and the state have adopted favorable policies on ecological civilization construction,and the public has paid more attention to the environment,which has brought new opportunities to the domestic environmental protection industry.However,with the advance of the government's reform of "streamlining administration and delegating power,strengthening regulation and optimizing services",eia enterprises that have lost their qualification advantages are also facing new turbulence.For mainly engaged in environmental impact assessment of Harbin railway environmental protection industry co.,LTD.(hereinafter is referred to as the "Ha-tie environmental protection company"),how to combine the current environmental protection market new opportunities and new challenges,on the basis of the analysis of internal and external situation,screening and formulate the corresponding development strategies and implementation strategies,strengthening the company's overall strength,is the key of cauterization,integration,and optimization of services,the newly revised Environmental Imparise can be sustained steady development.In this study,Ha-tie environmental protection company as a case study,from the economic,social,political and market aspects,to strategic management theory as a guide,according to the specific situation of the company,based on the theory of strategic management,the future development strategy is studied and analyzed.Firstly,the basic internal situation of the company is described,and then PEST analysis method and than use porter's five forces model to analyze and judge the company's external environment and industrial environment.Secondly,by using SWOT analysis method,the threats and opportunities,advantages and disadvantages of Ha-tie environmental protection company are illustrated with simple and intuitive graphics.By comparing the weight of each factor,we choose the growth strategy as the leading development strategy.Finally,in order to achieve Ha-tie environmental protection company development strategy,put forward the guarantee the smooth implementation of the strategy,through the solid and upgrade the existing business,improve the modern enterprise management methods,innovative talent training and management scheme,improve marketing ability,improve the quality of service measures,such as gradually achieve Ha-tie environmental protection company development strategy planning.At the same time,the railway system is still in the early stage of comprehensive deepening reform.As a small non-transportation company in the railway system,Harbin railway environmental protection company will provide a reference for other similar enterprises in the railway system to conduct market-oriented transformation by clarifying their development direction and improving their comprehensive capacity in the competitive environment.