The Study On The Competitive Strategy Of New Tobacco Products Center Of China Tobacco Si Chuan Industrial Co.,Ltd

With the growing popularity of smoking bans and consumers’ pursuit of healthy living,the tobacco industry wants to continue to grow and must rely on technological innovation to minimize the harmful components of tobacco.For tobacco companies,the development of new tobacco products is an inevitable choice to adapt to the development trend and seek new development space.Taking China Tobacco Sichuan Industrial Co.,Ltd.as an example,this paper explores and analyzes the competitive strategy of New Tobacco Products Center in China Tobacco Sichuan Industrial Co.,Ltd.by looking at the development of new tobacco products in New Tobacco Products Center of China Tobacco Sichuan Industrial Co.,Ltd.and combining the series of research methods of strategic management.The study in this paper will help Chinese tobacco companies to make breakthroughs in innovation under the new situation,new demands and new requirements.By formulating a competitive strategy suitable for New Tobacco Products Center of China Tobacco Sichuan Industrial Co.,Ltd.,they can compete in the new era of tobacco.Based on the international market,leading the industry’s wind direction,leading the domestic new tobacco products market,promoting the innovation and entrepreneurial vitality of enterprises,and promoting the sustainable and healthy development of China’s tobacco industry has great practical significance.This article will use eight chapters to write the purpose and significance of the entire study,the research process and the relevant content of the research results.(1)New tobacco industry begins early overseas,from 1980 on,the relevant research started to emerge.In 2014,STMA held a special meeting and focused its topic on new tobacco products,China tobacco industry began to start its research on this field.Comparing the development of new tobacco products at home and abroad via data,focusing the state of China Tobacco Sichuan Industrial Co.,Ltd,the meaning and value of the foundation of New Tobacco Products Center is clear.(2)Analyze the macro environment faced by the New Tobacco Products Center of China Tobacco Sichuan Industrial Co.,Ltd.from the aspects of political law,economy,social culture,science and technology and natural environment through the PEST analysis method.The Five-force Model Analysis method is used to analyze the domestic and international environment in the field of new tobacco products,mainly analyzing the current status of the industry and competitors.Finally,the entire external environment is evaluated by EFE to identify threats and opportunities in the product center.(3)Analyze the internal environment from the organization,resources,capabilities and internal environmental assessment of the new tobacco product center,and then use the tools such as IFE and CPM to determine the advantages and disadvantages of the product center,and analyze the specific problems and The challenge.At the same time,the main competitors of international tobacco giant Philip Morris International,the domestic leading enterprises China Tobacco Yunnan Industrial Co.,Ltd.and China Tobacco Hubei Industrial Co.,Ltd.evaluation,clear the disadvantages to be solved,should be promoted to play the advantages.(4)Use the SWOT matrix to match the advantages,disadvantages,opportunities and dangers analyzed by EFE and IFE,determine strategic objectives and make strategic choices.Through the data analysis results of the questionnaire survey,we decided to use new products to heat and burn non-burning cigarettes as a breakthrough.In the market segment in Seoul,South Korea,a young and middle-aged group with a certain economic base is targeted to customize the core mint flavor.The new heating does not burn cigarette products.(5)According to the previous analysis and evaluation of the selected strategic plan,establish the organizational structure,and provide corresponding recommendations and safeguards from research and development,production operations,resources and marketing.From the scientific and technological innovation and engineering technology research and development,talent training and team building,production support construction capabilities,open services and cooperation exchanges and results transformation and promotion and the impact on the industry to verify the effectiveness of the five aspects.This research innovation combines the two levels of strategy formulation methods of enterprise and business.When performing STP analysis,due to the particularity of the case,the innovation determines the market segment through resource matching and advantages and disadvantages.Adopting centralized differentiation strategy,obtaining certain specific target market with less resources,and taking competitive advantage of the core technology realized by strategy,thus the differentiated feature of the products could be copied and satisfy another specific market to achieve competitive advantage continuously.Through this research,it provides a basis and reference for the tobacco industry to implement a new management model and enter the non-monopoly control market to participate in competition.