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Commodity Packaging Design In The Context Of The Internet

Posted on:2018-05-19Degree:MasterType:Thesis
Country:ChinaCandidate:L L YuanFull Text:PDF
GTID:2381330578479918Subject:Art Design
Abstract/Summary:PDF Full Text Request
The rapid development of the Internet economy changed people's life,but also changed the sales of goods,production mode.Packaging design as an important part of commodity marketing,has been by the attention of many businesses,and with the advent of the Internet economy,commodity packaging design also occurred in the huge change.While the tea is as endemic to China,very early began to go out of the country,sold to the world,in the dissemination of Chinese civilization,carry forward the tea art culture plays a very important role.Nowadays the growing demand for tea products of higher,especially with the personalized and niche development trends continue to strengthen,different groups for tea Leaves of the demand is also showing different development trend.Women as the main body of the network shopping,naturally become the main object of consumption female tea in online shopping,so in the process of tea packaging design,should arise from the characteristics of female users to this group,to carry out positive and effective packaging design work.Firstly with the development of the Internet economy as the background,female tea packaging design as the goal,is studied in detail.Firstly,this thesis on the background and purpose were detailed analysis,at the same time,the specific content and path described.Secondly,under the background of the Internet economy,the overall situation of women consumption market in China in detail.It is pointed out that the Internet economy has brought huge female market.Then on the basis of previous research,Internet economy background,tea packaging design and development stages,problems,perfect countermeasures were analyzed.Finally,how to under the background of the Internet economy,do a good job female tea packaging Design style design is described in detail.
Keywords/Search Tags:tea, female, Internet, packaging design
PDF Full Text Request
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