Research On Packaging Design Of Female Healthy Food Influenced By Health Concept

With the improvement of the national health literacy,more and more attention has been paid to physical health,and the increase in per capital income and the increase in the disposable income of food have led to an increase in the demand for healthy foods.Today's women are pursuing beauty and health care,and paying more attention to the health of themselves and(as well as)their families.The health-care psychology of purchasing healthy foods hopes to satisfy the healthy and psychological needs of eating healthy foods.The current concept of health,as the main starting point,plays a key role in purchasing healthy foods.This article discusses the packaging design of female healthy foods under the influence of “health concept”.First of all,through the study of “health concept”,the definition of “health concept”,and the formation of “health concept” are analyzed.The writer understands the awareness and pursuit of the concept of health of contemporary women's groups,pays attention to the particularity of women's groups,and the writer understands women's groups through the analysis of women's psychological,cognitive and behavioral characteristics.Secondly,the writer does some research into packaging,sales of existing female healthy food packaging on the market,and the women's awareness of healthy foods and concerns in the shopping process.After the investigation,the problem of female healthy food packaging design was found.Thirdly,according to the existing issues of women's healthy food packaging design in the research,the concept of female healthy food packaging design was put forward based on the concept of health.From the perspective of the structure,shape,color,text and graphic design of female healthy food packaging design,the analysis of female healthy food products was conducted.The communication of health concepts in packaging.Finally,on the basis of design principles,according to the actual case collected by the author in the previous period,a packaging design method for female healthy foods was proposed in combination with actual cases and “health concept”.The concept of health was used as a guide,and the characteristics of female healthy foods were used to refine the guidance of female healthy food packaging design.From the perspective of the needs of female consumers,design healthy food packaging that conveys the concept of healthy and women's uniqueness,deliver accurate information to consumers,bring them a good experience for use,and provide reference for related product packaging design.Popularization of sustainable ideas.