Shanghai "Yu-Tang" Edible Sugar Series Packaging Optimum Design

Diversified product appearance packaging design, gave consumersmore spending intentions."Yu-Tang" edible sugar as a brand newdevelopment, in order to adapt to the social development trend of the timesbetter, constantly update their brand packaging.For the current "picky" consumers, rather a single cheap sugarpackaging has not been able to fully meet the consumer demand for someshopping. Therefore, edible sugar packaging design is the first clearpositioning products to consumers; secondly, the packaging should not onlybeautiful appearance, but also the use and consumption should beconvenient and accurate; the third is the selection of packing material tomeet the moistureproof, mothproof and other functional requirements,fourth is to highlight the characteristics of environmental protectionpackaging, in the visual communication and the application of materials areconveyed to consumers of green health product image. Therefore, it shouldbe on the edible candy packaging design appropriate in positioning,appearance, storage, convenient use and so on, use so that we can better tothe general public life.Investigation of this case based on the market, through the analysis ofedible candy packing design present situation, comparison of domestic and foreign situation, find the market packaging style is single, productappearance, practicability and packaging materials problems. Designthrough to consumers to use perspective, enterprise brand angle and theanalysis and application of the literature, highlight the case of products toconsumers’ for convenience and bring in the use of visual design, reflect thecharacteristics of the brand product appearance."Yu Tang" edible candypackaging brand image and positioning the new, which has practical valuein use.