Study On The Business Transformation Strategy Of Beijing Tongzhou District Coal Company

With the deepening of China's market economic system reform,China's economic transformation has entered a critical moment,and put forward the construction of ecological civilization,reducing environmental pollution and reducing coal consumption.We should deepen the reform of the system of state-owned enterprises and actively develop the mixed ownership system.There are a large number of small and medium-sized state-owned enterprises in china,with the further development of the reform of state-owned enterprises,these small and medium-sized state-owned enterprises are faced with the problem of backward management system,management of rigid thinking and market competition ability is weak,especially some of the original planned economy carrying task of enterprises,the main business is facing shrinking,unable to participate in the market the competition.For these enterprises,the strategic transformation is imminent.Beijing Tongzhou District coal Company is such a typical small state-owned enterprise.Based on the research of strategic management,strategic transformation theory,the use of PEST,SWOT,such as the "Five Forces Model" strategic management model,conducts the research to the Beijing Tongzhou District coal Company is currently the market environment,competition environment,management status and problems,the company's internal strengths and weaknesses,external opportunities and challenges for analysis the company's existing business,but also must completely withdraw,not simply be liquidated,combining the actual situation of the company,the internal and external conditions,strategic transformation.Through the analysis of the current situation of the company,it is suitable for the development of the company to adapt to the strategy transformation strategy and the direction of transformation.It is suggested that the direction of the transformation is the old-age service industry,and the preliminary research on how to develop the service business of the old age is carried out.According to the transformation and development strategy of the company,the adjustment plan is put forward for the company's governance structure,organizational structure,operation system,financial strategy,human resources strategy and corporate culture,so as to improve the implementation of the company's strategy.It is hoped that we can provide references and help for the successful transformation of the company through the way of asking questions,analyzing problems and solving problems,and applying theory to practice.