Study On Farmers' Perception Of Tourism Impact And Attitude

The establishment of nature reserve has brought inconvenience to the residents,and eco-tourism in nature reserve increase their income while brought them a wide range of impact.Community residents are one of the most important stakeholders suffered the impact from the tourism development.Understanding the residents' perceptions and attitudes towards tourism impact is an important prerequisite to formulate scientific and effective protection policies,and also an important aspect for nature reserve to develop tourism.Based on the perspective of community residents' perception,this paper takes Beijing nature reserves as examples and the farmers in 12 communities around them were studied.Based on the first-hand data obtained from the questionnaire survey,using descriptive statistical analysis,ANOVA and independent sample test,and constructing SEM to analyze the farmers' perceptions and attitudes of nature reserve tourism impact,study the differences of perception and attitude between different social demographic characteristics and level of relationship with tourism,and the relationship between farmers'perception of nature reserves tourism activities impact,satisfaction and support were analyzed.Based on the research above,the paper in order to study the existing problems in the development of nature reserves eco-tourism,and found the factors that affect the attitude of community farmers to nature reserves eco-tourism activities.The study concludes with the following conclusions:First,farmers perception on the economic,social/cultural and environmental impacts of nature reserve tourism activities is generally positive.Communities support ecotourism activities strongly,while they have a more extensive attitude of tourism satisfaction.Secondly,the studies show that factors include gender,age,the level of education,local residence time,et al.,have different degrees of significant differences on their perception and attitude.Finally,results show that the tourism cost perception has a significant negative impact on the tourism satisfaction and support,and the benefit perception are just the opposite;and the effect of cost perception is greater;Farmer's tourism satisfaction has a significant positive impact on tourism support.Based on the research results above,some countermeasures and suggestions were given for the development of ecotourism in Beijing nature reserves.