Design And Application Of Cartoon Image In Children's Garments Based On Consumer Preference

As an artistic carrier,cartoon has been widely disseminated,focusing on cartoons,movies,digital media,literature,painting and many other arts.Especially,most of the cartoon works are vivid,simple plots,and popular with children.In recent years,with the rapid development of society and the continuous integration of various industries,the connotation of the cartoon industry has been continuously developing,and the cooperation between cartoon image and various brands has become another industry development situation.China's cartoon industry has also made considerable progress,especially for children's age,there are many classic cartoon products,followed by a large number of cartoon images in the hearts of children,which has played an important role in their growth process.Influenced by the rise of a new generation of parents,children's consumption concept is also constantly upgraded.Consumers demand for children's clothing is also shifting from practical to aesthetic and emotional levels.With the growth of children,story-telling cartoon images become the most powerful spokesperson of children's market with their rich imagination,distinct visual impact and interest.The change of children's wear consumer s consumption concept also makes the children's cloth industry change accordingly.In the past,most parents would directly consume according to their own preferences when purchasing children's clothes.But now,many children have begun to participate in the process of purchasing.This change of consumer behavior has also deeply affected the development of children's clothing industry,and plays an important role in the process of children's clothing design and brand image building.By comparing and analysing the current situation of children's cartoon image products in the market and children's preferences for children's cartoon image and parents' consumption habits,this paper will explore the design and application of cartoon image in children's clothing products.Based on a large number of literature and consumer survey data,this paper gives a comprehensive overview of the definition,artistic characteristics and application status of animation image in children's wear brand.It also summarizes and analyses the application methods of animation image in children's wear brand in the corresponding themes of different target consumers,and explores them through paper review,investigation and research,design practice and other methods.Creative design of animation image in children's wear.This paper focuses on the design and application of animation image in children's wear based on consumer preferences,as well as the consumption demand and design process of original animation image,as well as creating different animation images according to different consumer preferences,and using different design techniques to apply in children's wear.