Jin Mu Digital Co.,Ltd.Development Strategy Research

Rural information services market building is an important part of the rural information project;It is the important task of the new socialist countryside construction.As countries continue to increase investment in the information construction of China’s information level,It has been significantly improved rapidly launch e-commerce,extended to the field of agriculture and industrial sectors.However,many agricultural enterprises of agricultural e-commerce know anything about or know little about,and lost the opportunity to use the Internet to improve efficiency,enhance the core competitiveness of enterprises.Jin Mu Digital Co.,Ltd.was established in 2005 in the Department of Henan Province,a biotechnology company wholly-owned subsidiary of the agricultural enterprises of the major sales of veterinary biological products.With the vigorous development of China’s“Village to Village Project" and Henan traditional veterinary biologics market become intense,how to effectively play the advantages brought about by the wave of information technology to enhance service to the customer’s level of ability,and improving market information grasp the timeliness,accuracy levels and enhance their core competitiveness,placed in front of an important strategic issues.This article is also in this original intention,the file access method,questionnaire survey,a comprehensive analysis a variety of research methods,the use of the advantage of existing enterprise resources,biological products sales efforts in development of enterprise information technology services business to reassess forward,positioning the company in which the macro environment,industry environment and internal environment,system analysis,summary of the strategic elements,To the "legs" of the enterprise or enterprises with excellent regional dealer legs "one mile" to help farmers realize the online operation of this complex aspects of the "cement and mouse "with "1 and N" mode of operation in order to establish the company’s strategy under the new situation.The rural market established under the conditions of the "cement and mouse "with "1 and N" mode of operation has an important reference value to solve the problem of the rural areas of information technology "last mile".