Study On E-commerce Development Strategy Of Angel Yeast Co.,LTD

With the mobile phones and other wireless devices as terminals business activities began to develop rapidly,and e-commerce has officially entered the "era of mobile ecommerce".Driven by relevant policies such as the 13 th Five-Year Plan(2016-2020)and “Internet +”,various fields have gradually integrated with the Internet,ushering in new development opportunities.Therefore,traditional enterprises to do a good job in the transformation of e-commerce,not only can enhance the profitability of the company,improve the market share,but also promote the sustainable development of the company,which has very important theoretical and practical significance for the company.This paper mainly takes angel yeast co.,LTD as an example to study and explore how to use its own advantages to explore the right development direction in the transformation of traditional manufacturing industry to e-commerce under the Internet environment,as well as what stages and processes it has gone through and what kind of difficulties it has encountered.This paper will use relevant strategic management theories and model tools to try to tease out angel yeast co.,LTD.'s e-commerce positioning and development strategy,and combine the current situation of angel yeast's e-commerce to provide reference for the transformation of other traditional manufacturing e-commerce.Angel yeast co.,LTD.is a typical traditional manufacturing enterprise,started the attempt of e-commerce in 2003,and has made some progress with a new business model in the era of mobile e-commerce.Based on the actual situation of angel yeast co.,LTD.,this paper uses PEST analysis,porter's five forces analysis and other methods to analyze the macro-environment and micro-environment of its e-commerce development.Summarizes through the SWOT matrix,in the electronic commerce development strategy,formulate specific to jump out of the fixed pattern,the development of the process of curing environment,overcome e-commerce information level is low,the infrastructure is not complete,serious product homogeneity,fully exert their own advantages,to establish the development mode that suits his,perfecting the information system and logistic system,choosing scientific and reasonable pricing strategy and channel strategy,pay attention to the private domain flow,in a timely manner to product innovation,finally solves the actual problem of all dimensions,thus more scientifically to develop electronic commerce.