Research On The Development Strategy Of ZA Cement Compan

Against the background of the "new normal",the cement industry has entered the next stage from the period of rapid growth.Although China’s total cement production is the largest in the world,thousands of cement companies,large and small,have been disorderly distribution and competition,resulting in a serious concentration of the industry,this outstanding phenomenon has plagued the cement industry.To obtain long-term development is also a problem that cement enterprises must face and solve at this stage.As an intelligent cement enterprise how to realize the initiative response to keep up with the times,it faces the real problems and strategic options are typical representatives of the industry.Based on the analysis of ZA Cement Company’s internal and external environment,the theory of strategic development and other related policies,the paper analyzes the problems faced by ZA Cement Company’s development as a cement manufacturing enterprise.In order to ensure the effective implementation of the strategic objectives mentioned above,ZA Cement needs to strengthen industry linkage and synergy.Strengthen fine-tuning management;Improving product competitiveness;Improve service satisfaction;Accelerating the pace of green transformation;Optimizing the organizational structure;Strengthening the talent pool;Improving the examination and appraisal system;Implementation of benchmarking management;Strengthen the corporate culture and implement countermeasures and safeguard measures.