Study On The Development Strategy Of Jilin Cement Limited Company

In recent years,as the country 's supply-side structural reform policies have promoted economic development and transformation,and the growth of infrastructure investment has slowed,the cement industry in the Northeast region is facing a more severe test.How to solve the contradiction between market supply and demand,establish a good market environment,and promote the transformation and upgrading of enterprises have become important tasks for the entire industry and enterprises.Jilin Cement Limited Company was jointly funded by Jilin Yatai Group Construction Materials Investment Limited Company Northern Cement Limited Company and Tangshan Jidong Cement Limited Company as the government began to implement supply-side structural reforms to promote the resolution of excess cement production capacity.Under the guidance and suggestions of industry associations,many enterprises have begun to take the road of regional coordination.The establishment of Jilin Cement Limited Company is a strategy made by Jilin Province to implement the "Guiding Opinions of the General Office of the State Council on Promoting the Stable Growth of the Building Materials Industry and Adjusting the Structure and Benefits" The measures are aimed at optimizing the supply-side structure and layout through market integration and asset integration,increasing industrial concentration,standardizing market competition order,and promoting the healthy development of the cement industry.This article is divided into four parts.The first part mainly introduces the research background and significance,research methods and content,reference literature review and theoretical basis;the second part mainly introduces the development status of Jilin Cement Limited Company and the current development plans and decisions,Organizational management,violation supervision and other issues,as well as the differences in corporate culture and management that caused the above problems,the three companies 'cooperation model itself has institutional flaws,the platform companies currently operating have not reached a consensus on employee compensation and benefits,and the three companies treat The attitude of cooperation and other reasons;the third part mainly uses the PEST model and the Porter Five Forces model to analyze the company's external environment,the industry's competitive environment and the company's internal environment,and the SWOT model is used to analyze the opportunities and threats facing Jilin Cement Limited Company,its own advantages and disadvantages Summarize and get four kinds of development strategy combinations;the fourth part has planned short-term goals for the development strategy of Jilin Cement Limited Company,that is,to achieve operational integration,establish and improve human resources mechanisms,run online sales strategies,and build brand advantages.Medium and long-term goals,steady growth of operating profit,optimization of human resources structure,improvement of online sales system,and entry into foreign markets and even international markets.It also made strategic choices for Jilin Cement Limited Company.In the short term,the company should choose a reversal strategy,and in the medium and long-term development strategy,it should choose an expansion strategy;on this basis,it has given strategic implementation recommendations to both the short-term and long-term strategic goals,and Relevant guarantee requirements for corporate culture,organization,and human resources are put forward for strategy implementation.In addition to researching the development strategy of Jilin Cement Limited Company,this article also provides a reference direction for companies with similar situations,and it has important practical significance for companies to realize their own development strategies and values.