Study On The Application Of "Twenty-four Filial Piety" Illustrations In The Packaging Of Maotai Xiaodao Wine

With the rapid development of society,in the era of information explosion,illustration art with its unique visual language and rich connotation spread in various design fields.The combination of illustration art and packaging design can make the manifestation of packaging design more colorful,inject more emotion and culture into packaging,and at the same time effectively produce differences with similar commodities on the market,so as to meet the consumer demand of the public.Moutai filial piety wine is the first moutai to the concept of traditional Chinese culture as a brand of products,set national liquor brand and filial piety culture as one.In the way of culture and business operation,it stands out in the market by virtue of its superior brand background and distinct uniqueness.In the face of the dazzling commodity competition on the shelves,the richness of art forms and the change of the requirements of The Times,the existing packaging illustration of maotai xiaodao wine can no longer meet the current cultural and commercial needs,and it is necessary to find new aesthetic experience and visual experience,from the visual to the connotation to enhance the brand competitiveness.In fully tap the brand culture,brand history and brand appeal factors such as situation,a clear brand with "filial piety culture" as the core brand idea,choose the traditional filial piety stories of ancient Chinese folk household "24 filial piety" conception,perfect show of the deep cultural connotation of the filial piety,and has a wide range of influence and mass base.Illustration material on the extraction to sichuan qing dynasty tomb stone inscription "24 filial piety" image source for the creation,its a wide range of subjects and rich connotation,for a variety of forms and exquisite carving craft for illustration provides a very valuable source of creation and rich material,it has high artistic value,at the same time 24 filial piety contains the idea of filial piety and maotai wine brand idea fit very well.Based on the background of The Times,brand culture and brand appeal,innovation and upgrading will be made to inject fresh vitality into the brand and accelerate brand communication and promotion.Based on this,this study 24 filial piety illustration design,understanding thesichuan qing dynasty tomb stone inscription "24 filial piety" image forms,the "filial piety" twenty-four image contains the deep connotation and modern illustration design organic union,form his aesthetic thoughts,auspicious implies and modelling methods in illustration design,grasp and refining the traditional elements to present a unique illustration works,applied to the filial piety maotai wine packaging,packaging illustration with a new visual language,comply with the design of the current market trends and development needs.