| Red wine is one of the most common alcoholic beverages in life.In red wine packaging,we often see hand-drawn illustration elements.The forms shown are not only the factories and founders of wine companies,but also hand-painted images with the same brand name,or some special emotional illustrations.Although there are differences in the content of these illustrations,there are many similarities in the perspective of the integration of internal emotions.These emotions and red wine itself have many similarities in the emotional characteristics formed in culture and brand precipitation.Hand-painted illustrations skillfully integrate red wine emotions with hand-drawn illustration emotions to achieve the purpose of infecting consumers.In the current fierce commodity competition market,the application of red wine hand-drawn illustrations has a good reference value for the application of emotional design in packaging.Therefore,this article combines some of the current representative red wine brands,analyzes the application of hand-drawn illustrations in wine brands,summarizes their value,rules and characteristics,and hopes to provide theoretical references for the application of hand-drawn illustrations in wine brands.This article combines the hand-painted illustration in the status of the application of red wine packaging,summarizes the emotional features of hand-drawn illustrations in red wine packaging,sums up the value of hand-drawn illustrations used in wine packaging,and based on this as a basis for graduation design creation.Hand-painted illustrations include not only the original illustrations drawn by hand in paper,but also the artistic forms independently created by the designer using computer equipment.The second chapter of the article combines the artistic characteristics of hand-drawn illustrations to illustrate the value of hand-drawn illustrations used in merchandise.Hand-painted illustrations combine the artist’s emotions,freedom and agility,unique traditional art charm,and friendly folk emotions.This is an important artistic feature of hand-painted illustrations and an important reason why hand-drawn illustrations are used in commercial advertising.The use of hand-drawn illustrations in merchandise can exert its artistic value,cultural value,economic value,and social value to enhance the overall experience and sales value of the product.The third chapter of the article mainly describes the application value of emotion-based design in wine brands,including highlighting the concept of brand,expression of emotional transmission,and identification of product value.Chapter IV states why hand-drawn illustrations are used in wine packaging.,Including the aesthetic features of wine packaging,the design of wine packaging brands,the history and culture ofbranding wine brands,the dedication of special emotions and the resonance with consumers,as well as an important way to show the regional character and personality of red wine.The design aspect is based on the emotional design principles,including the four aspects of applicability principle,affective principle,distinctiveness principle and difference principle.The design representation of hand-drawn illustrations in red wine packaging includes subjectivity and imagination in color,direct and exaggerated in styling,association and exaggeration in the theme,and emotional rendering and resonance.Combine some specific wine brands,analyze and interpret the hand-drawn illustrations used in them,and understand the application of hand-drawn illustrations in wine packaging design in a more in-depth way.The fifth chapter is to show the design concept by understanding the emotional design,the connotation of the hand-drawn illustrations and the special emotions of the red wine bottle stickers.At the end of the article,the whole method of the emotional element of the paper in wine packaging design is summarized.The specific principles and problems of the application of hand-drawn illustration based on emotion in the design of wine packaging are put forward,and the shortcomings of the entire paper are summarized. |
