Research On Application Of Taoyuan Embroidery Pattern In Local Lei Tea Packaging Design

Taoyuan embroidery,one of the representatives of wuling culture,is a municipal intangible cultural heritage protection project,which contains rich artistic elements of patterns and has distinct regional cultural characteristics.Taoyuan embroidery is the precious wealth of taoyuan spiritual civilization and the wisdom crystallization of taoyuan people inherited,accumulated and promoted in the long process of production and life.Using the printed pattern elements of taoyuan embroidery on the packaging of taoyuan lei tea can better protect,promote and promote taoyuan embroidery,highlight the distinct tradition and spirit of The Times,and convey the modern design concept and personality with new expressive design art.Based on the market research of taoyuan lei tea,this paper analyzes the development status and existing problems of taoyuan lei tea,and probes into the creation ideas of packaging design of taoyuan lei tea.The application of taoyuan embroidery pattern in lei tea packaging design can make the product more aesthetic and cultural value.The author of the classification of the historical origins of taoyuan embroidery,taoyuan embroidery and taoyuan embroidery subject matter and the cultural connotation are reviewed,emphasis from color expression,the rule is studied and the expression means three aspects of taoyuan embroidery artcharacteristics and taoyuan embroidery patterns in taoyuan tea packaging integrated innovation,through the taoyuan tea sales,product positioning,orientation of connotation of packaging,packaging costs,consumer groups positioning,in the brand image,packaging,packaging and color and so on has carried on the innovation design element.The purpose of this design is not only to redesign lei cha's packaging,but to promote and carry forward the ancient embroidery culture of taoyuan through packaging.The packaging takes portability,humanity and artistry as design concepts,hoping to enhance the cultural connotation and aesthetic value of lei tea in taoyuan,promote the industrial management and development of lei tea in taoyuan,and protect and inherit the embroidery culture of taoyuan.