Study On The Application Of Embroidery Pattern In Packaging Design Of Incense

The culture of incense in our country has a long history,although the passage of time,the change of dynasties,but the fragrance culture has always run through ancient times and the present,quietly exudes its charm,and today,is a symbol of culture and taste,with far-reaching mood.With China's growing influence in world trade,China's fragrances are gradually going abroad and towards the world.Therefore,the design of fragrance packaging also put forward higher requirements.Looking at the fragrance packaging on the market,it is not difficult to find that there are still many shortcomings and shortcomings.For example,the excessive pursuit of minimalism,the loss of the basic function of packaging,or design,lack of creativity,ignoring the spread of corporate brand image,or blindly transplanting the Western visual design language and lose national personality.In order to design packaging that has both practical functions and can meet people's growing national emotional needs and aesthetic needs,this paper conducts market research and analysis on the materials,structureand and visual elements of domestic and foreign fragrance packaging.Try to find a visual language that is rooted in our national tradition and meaningful to modern packaging.Chinese culture has passed through the passage of time,giving off a brilliant light.Especially outstanding is the traditional embroidery art of our country,can be said to be the director of a hundred families.Embroidery pattern clever vivid,beautiful form,unique,not only for modern design to provide more decorative materials,but also can convey a deep ideological and cultural connotation.The traditional embroidery pattern as a visual element applied in the packaging design,can reflect the vitality and creativity of traditional culture,neither old-fashioned,but also attractive,is not only national,but also the times.By consulting a large number of research materials at home and abroad,this topic is based on the analysis and research of traditional Chinese embroidery pattern,embroidery technology,packaging design and so on,and strive to effectively express the formal beauty of embroidery pattern in the design of fragrance packaging.This paper mainly introduces and summarizes the function of embroidery pattern and its symbolic significance,and then gives an overview of the aesthetic value of embroidery pattern,and the review of Chinese fragrance culture,mainly studies and analyzes the cultural origin,classification and charm of the fragrance culture,and studies and analyzes the application of embroidery pattern in the study of incense packaging.The paper conducts research on the fragrance packaging market,analyzes its present situation and characteristics,and finds out the problems and deficiencies,and then analyzes the feasibility of the application of embroidery patterns in the fragrance packaging.Based on this,it is the focus of this paper to find the fit point and new idea that the embroidery pattern and the fragrance packaging design can be integrated.Design practice part of the selection of "interesting" as the theme of the fragrance packaging as a demonstration for packaging practice,is committed to the use of traditional embroidery pattern for the fragrance enterprises packaging design to play a good reference.Finally,it presents a new expression and visual form of Chinese embroidery art,which makes people feel the cultural charm and aesthetic value of the times of traditional embroidery art,and injects new vitality into the development of graphic visual elements.