Research On The Strategy For Mineral Industry Investment In Australia

The bottleneck of high price and short supply of our domestic minerals has becomes the biggest barrier restraining our country's economic development,while Australia is always the best candidate of our mining overseas investment due to her rich resource of minerals.The state-owned enterprises are the major party in these investments up to now,but now Shanghai Meg Imp./Exp.Corp.(Hereunder is called Meg Corp.),a private company who is in the field of metals and minerals import and export,plans to invest,too.This essay studies the feasibility of private company investment on Australian mining,focusing on the strategy of Meg Corp.'s investment on Australian mining,meaning to give reference and suggestions to other private company investment on Australian mining.By the summary of enterprise strategic management theories,It introduces the development of enterprise management theories in brief and then describes the two strategic analysis tools,PEST and SWOT in more detail,which pave the way for the following practice.Take the fact into consideration,the analysis on the external environment of Meg Corp.'s investment in Australia is done,it briefly introduces the Chinese investment status on Australian mining,then with the method of PEST,it analyzes the macro environment of the mining investment in Australia from four points,i.e.,political,Economical,social and technological.After that,the analysis on the internal environment of Meg Corp.,including the corporation's general information,business,resources and core competence.SWOT method is adopted to analyze the company's strength,weakness,opportunities and threats of Meg Corp.'s investment on Australian mining.After Internal and Exteral analysis,We set out the strategic object,key priority and specific countermeasures of Meg Corp.'s investment on Australian mining.As a result,The essay makes a conclusion on the Australian mining investment strategy for Meg Corp..