Research On Customization Mode Of Costume Design In E-commerce

From the potential costume demands of mid-to-high-end consumers in the future apparel industry the paper analyzes the development trend of the apparel industry and specifically puts forward the new e-commerce mode and development program for customization of costume design.Meanwhile,it studies the production and purchase model of costume design plus customization in terms of e-commerce pain points in apparel industry,which mainly solves the main problems of the high communication costs between customers and designers,the difficult supervision in designing customization process and the labor value of design that is hardly judged.It puts forward three innovative models: "Style Intelligently Recommended System","Design&Customization Supervision Mechanism" and "Design-Value Measurement System",which provides an effective solution to the above problems so as to achieve the good development situation that the consumers,designers and production department all benefit from it with these models.Finally,through the practice of the projects,a user-friendly,well-designed costume design customization website is completed,which provides the effective model implementation scheme based on the website platform.This paper totally contains 24 pieces of drawings,13 tables and 50 references.