Business Plan Of South Coal Trading Center

Guangdong and south China,as the major provinces or regions of economy and energy consumption,and the small provinces of energy output,have been relying on " coal transportation from north to south" to deploy the coal resources.Nowadays,the diversification of coal transportation is increasing,and there is an urgent need for a trading center platform to provide a variety of trade ways and related services.At the same time,because of the guidance adjustment of China's import and export tariff policy and the geographical advantage of Guangdong province,import coal price is lower than domestic coal price,foreign trade import coal has become an important supply source of the coal market in Guangdong province.Therefore,it is necessary to establish a southern coal trading center based on Guangdong and south China,which is integrated,specialized,information-based,market-oriented,integrated and shared.In this context,this paper is to establish a coal trading center in Hengqin new district,Zhuhai city,Guangdong province.In this paper,after the collection of a lot of data and field research to obtain the data,based on the pest model to the macro environment,five forces model to the competitive environment and SWOT model,determine the target market location and location of the southern coal trading center,and develop the corresponding marketing strategy and specific business plan.Finally,according to the content of the above analysis,the article concludes that the construction of Zhuhai Hengqin international coal trading center is not only mature and reliable,the conditions of the project construction mature,through economic,technology,market,investment and other aspects of prediction analysis,the center construction project has the double benefits of economic and social benefits,not only the profitability of the project,but also the ability to resist risks.On this basis,the corresponding suggestions are put forward.