| At present,dozens of different types of coal trading centers have been established throughout the country,and they have shown a good development momentum and a relatively fast eonstruction speed.At present,dozens of different types of eoal trading centers have been established throughout the country.In December 1992,the Shanghai Coal Exchange was established;in 1993,the China Taiyuan Coal Trading Market was officially opened.After re-establishment in 2007,it was renamed China(Taiyuan)coal trading market;in May 2005,Shenyang Coal Trading Center was established;in January 2007,Guangzhou South China Coal Trading Center was established;in May 2007,Shanghai Kaul Coal Electronics The trading market began trial operation,and successively established branches in Tianjin,Shanxi,Fujian and other places;in May 2007,Qinhuangdao seaborne coal trading market was officially operated;In December 2008,the Southwest Coal Trading Center opened in Guigang,Guangxi;in July 2009,the Inner Mongolia coal trading market was officially established in Ordos;in January 2010,the first energy electronic trading platform in Fujian Province was operated;in July 2010,Northeast Asia Coal Trading Center was listed in Dalian;in September 2010,Henan Huazhong Coal Trading Market was established in Zhengzhou:In 2010,the Southern Coal Trading Center was established in Guizhou;since 2010,Tianjin Tianbao's large coal trading market and Tianjin coal trading market have been established;in January 2011,the North(Inner Mongolia)Coal Electronic Trading Center was commissioned in Hohhot;In September 2006,Shanxi Bulk Coal Trading Market(BCTC)was put into operation in Xi'an.In November 2010,Shanxi Coal Trading Center was seized in Xi,an.In addition,many coal trading centers are still under construction.In addition,many coal trading centers are still under construction,and the number of coal trading centers has increased at an unprecedented rate.Although it is not difficult to build a coal trading center,it only provides a place to concentrate buyers and sellers in coal trading.The trading model is more extended to the traditional coal trading model,lacking advanced theoretical guidance,and cannot be in the coal trading market.Play the role that the platform should have.The two-sides market theory is a hot-pot in the business community and academic circles in recent years.The two-sides market platform has the intermediary nature.It is the product and service connecting different user groups in the two-sides market.The two-sides users interact on the platform or through the platform.The coal trading platform is a typical two-sides market platform.Under the above background,this paper simulates the coal trading platform based on the two-sides market theory and studies its pricing.The research is based on the coal trading center,introducing the two-sides market theory into the construction of the coal trading center,establishing the system dynamics model of the coal trading platform;using the two-sides market theory platform pricing model to derive the pricing model of the coal trading platform.Finally,relying on regional coal resources,regional economy and regional transportation network,the coal trading platform will solve the problems existing in China's coal trading market and promote the improvement of coal trading market and related services.Specific research content and conclusions:The first part elaborates the background of the booming development of the coal trading market.The construction of the coal trading center lacks theoretical guidance and does not play the role of the coal trading platform.It is difficult to promote the development of the coal trading market.The main research questions are proposed-the construction of coal trading platform and pricing analysis based on bilateral market theory.Using theoretical analysis,questionnaire survey,structural equations,system dynamics and mathematical model derivation and other research methods,the coal trading platform based on the theory of bilateral market is simulated and the feasibility is demonstrated.Finally,the pricing model of coal trading platform is deduced.The second part summarizes the bilateral market theory and platform pricing theory,and introduces the structural equation method and the system dynamics method.From the theoretical point of view,the structural equation model is analyzed for the applicability of the factors affecting the coal trading platform.Analyze the advantages of the system dynamics approach to building a coal trading platform system model.Identify modeling methods,modeling steps,and modeling tools for system dynamics.The third part puts forward the hypothesis of the influencing factors of the coal trading platforml designs the questionnaire of the influencing factors of the coal trading platform,conducts a questionnaire survey with the enterprises involved in coal trading in the Bohai Rim region,and analyzes the recovered questionnaires using structural equations to demonstrate the impact on coal trading.The relationship between the platform and its various factors of pricing.The fourth part uses the system dynamics method to construct the coal trading platform model,set the system variables and variable equations,draw the system flow graph,and analyze the model results to get the influence of the various components of the coal trading plattform on the whole coal trading platform system.It is feasible to build a coal trading platform based on two-sides market theory.The fifth part uses the pricing theory of the two-sides market platform to analyze the type of platform in the two-sides market,determine the coal trading platform as a monopoly platform and derive the pricing model of the coal trading platform according to the pricing model of the two-sides market monopoly platform.The sixth part summarizes the full text,pointing out the problems and the focus of the next research.The main conclusions of this paper are:the relationship between the four major influencing factors of platform pricing,platform customer volume,platform transaction volume and platform revenue;guided by the two-sides market theory,the coal trading platform design standards are adjusted according to the needs of the coal trading market,and the system is utilized.The dynamic method is used to simulate it;the pricing model of coal trading platform is established.The main innovations of this paper are:(1)Introduce the trading platform theory in the two-sides market theory into the construction of coal trading platform,and construct the pricing model of coal trading platfomi from the platform pricing model of two-sides market.(2)Using the structural equation model to demonstrate the correlation between the external factors,platform pricing,platform trading and platform services,it is proved that these four influencing factors are important components of the coal trading platform based on the two-sides market theory.(3)Applying the system dynamics method to simulate the coal trading platform,designing the coal trading platform system and its subsystems,and verifying the feasibility of the coal trading platform guided by the two-sides market theory.(4)Starting from the monopoly platform pricing model in the bilateral market,the pricing of the coal trading platform is studied,and the influence of the pricing of the coal trading platform on the number of platform users,platform trading volume and platform revenue is analyzed. |
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