The Research And Application Of 'Zero Knowledge' Yogurt Packaging Innovation Design

The packaging design of any commodity not only conveys the product information,but also attracts the attention of consumers,and plays a role in promoting sales.The progress of modern science and technology has led to a revolution in the topic of innovative design sweeping the world.The application of innovative design concept to food-dairy packaging design is a trend that conforms to the market development and will play a positive role in the development of human food culture.In recent years,the dairy products because of its high nutritional value and the category of diversification,in People's Daily life has become a important leisure food,and even the development for many women,raise the edge tool of thin body.In order to conform to the modern people's demand for functional and visual aesthetic,the appearance of the need for dairy products modelling and graphic design for innovative change,therefore this thesis through the general overview of the packaging design knowledge,the analysis of domestic and foreign markets for dairy products packaging design research as well as the existing literature,investigation and analysis of the advantages and disadvantages of domestic dairy products packaging design.In view of the domestic market the shortage of the existing yogurt brand packaging design innovation point,in accordance with the requirements of enterprises to create a new yogurt brand "zero" knowledge,concept packaging design,make its in visual form,functional more meet the needs of the consumers.This thesis is divided into six chapters to elaborate the design research content.The first chapter introduces the topic selection,research status and the research purpose,significance and research methods of the thesis.The second chapter is mainly an overview of the packaging design,the main contents include the design of the packing function and classification,emphatically analyzed the concept of food packaging design,food packaging and packaging design,in the form of meaning;The third chapter mainly analyzes and summarizes the research results through the market research of the hot-selling yoghurt brand packaging design in the market,and provides the practical basis for the design practice of this paper.The fourth chapter is the key chapter of this paper,in view of the third chapter content extension,create new yogurt brand "zero" knowledge and accurate positioning of zero knowledge brand and its products,the design practice afterpartial extraction design elements;The fifth chapter is also the key chapter,which is discussed from the determination of the design plan to the selection of each production process and the presentation of the final design results,and provides practical support for the article.Chapter six draws the conclusion and puts forward the direction of further design research.Combining theory with practice,this paper makes the research through practice embodied in "zero" knowledge yogurt series packaging design,hope that the research of this paper can contribution to innovative applications in the field of food packaging design explore some valuable research,this research provides reference for the future.