Innovative Design Of Children's Cookie Packaging For "Ambient Space"

Nowadays,tChina has a huge market for children's food consumption.In particular,after the liberalization of the second child policy,the children's economy will continue to develop rapidly.Among them,the children's biscuit industry is the largest.In the face of the continuous improvement of packaging processing technology,parents are more rational in the actual purchase behavior,from the previous focus on the basic performance of food packaging to pay attention to packaging education guidance,fun experience,personality development and other higher levels of demand.However,under the fierce market competition and survival pressure,children's biscuit packaging is too concerned about the sales of products.Too commercial and similar packaging ignores the consumption demands of children and parents as a special consumer group.Therefore,the dilemma of children's biscuit packaging design urgently needs to be improved.The purpose of this research is to integrate the traditional Chinese national culture into the packaging design from the perspective of children's and parents 'consumption demands and the characteristics of children's physical and mental development.In addition to the basic functions of protecting products,facilitating the use,and facilitating storage and transportation,the packaging of biscuits can be recreated as interesting,informative,cultural,and artistic individuality.The design of children's biscuits is combined with cultural education,and children's emotional experience is valued.Promote the healthy development of children's biscuit packaging industry.This topic takes the children's biscuit packaging of the "radius" brand as an example to design and create,focusing on the expression of fun,wisdom,and cultural personality.In the specific design,through observation and investigation,domestic and foreign literature studies,and excellent case analysis of children's biscuit packaging,the outstanding problems in the design of children's biscuit packaging and the design principles and design methods followed are summarized,and the characteristics of children's physical and mental development are combined.By strengthening multi-sensory stimulation,the superposition of packaging functions,and the atmosphere of creating emotional experience,children can "teach and enjoy" while enjoying delicious food,giving full play to the function of educational guidance,and the application of paper environmental protection packaging materials to make packaging use twice or repeatedly.Let children feel emotional satisfaction while eating and playing,promote their healthy growth,and promote the development of new concepts of packaging design.