Research On The Development And Innovative Design Of Soap Packaging In China

In recent years,China has vigorously supported domestic brands from the government level,and soap enterprises,as daily necessities,have begun to pay attention to the brand competition.And with the rapid development of market economy,the consumption mode gradually changes from the seller led to the buyer led,the aesthetic ability of the consumer group is increasing,which puts forward more new requirements for the Chinese soap packaging design in the new era.Facing the fierce market competition,the design of domestic soap packaging must be innovated on the basis of inheriting local culture if it wants to occupy a place in the global design.This paper mainly aims at the period of the Republic of China,the period from the founding of the people's Republic of China to the reform and opening up,and the three periods since the reform and opening up,combing the development of Chinese soap packaging design,taking various visual symbols in soap packaging as the starting point,in-depth study of the impact of different political,economic and cultural factors on soap packaging design in each historical stage,summarized the following periods artistic characteristics and style of soap packaging can bring inspiration to the design of the new era.By investigating the current situation and problems of soap packaging design in China and combining with the innovation design trend of soap packaging at home and abroad,the innovation strategy of soap packaging design in China is put forward.Finally,taking "all beings are happy" brand as the design practice object,according to the author's research results and innovative design strategy to complete the brand packaging design.Chinese soap packaging must be innovated in combination with traditional culture to transmit Oriental Aesthetics in the design,make Chinese soap brand based on the world soap market and make Chinese design keep space in the western design.