Research On The Application Of Visual Design Of Football Apparel Products

Football is known as "the world's movement,four years a session of World Cup has grown into a global outstanding sports feast,many countries and regions have set up a football club as the competitors of the league and cup,etc.The joy of football has made people more fanatical and attracted to the various resources of the society.The advancement of science and technology has enhanced the visual sense of the sport,and the athletes wearing the uniform are undoubtedly the focus of the high-definition broadcast images.Beautiful and distinctive you have unlimited design development space,a wealth of information bearing makes you act as declared on the design team or sponsor strength,regional culture information and the tide of fashion.The 21 st century,accompanied with the process of global economic integration,modern football works constantly convergence,and increasing participation factor to commence,present diversification trend of the development of football culture.Football clothes not just as a game on the pitch and equipment,also unceasingly with the involvement of commercial driver "speakers",become under different function for different occasions,increasingly refined dress classification.Although there are many brand sponsors to pursue commercial value guidance,it is also the habit of people chasing and worship football belief.Football clothing mainly divided into professional class and leisure class,professional class to players of the game,such as training needs for the purpose of the leisure class mainly show the player's daily activities,and geared to the needs of the broad masses of fans consumer demand market.This article takes the football equipment brand as the fundamental key,explores the brand design party and the professional team cooperation promotion related dress design.Relative to the leisure brand of football clothing,football equipment brand is more professional and continuity,and the development of football sports have a complementary relationship,in the current rapid development of the sports industry has high research value.With the development of modern football,the football costumes are constantly improved,but the history and culture of the team is always displayed,which is the cultural carrier for the fans to express their feelings and support.As with other sports apparel,the progress of science and technology,the trend of fashion and the integration of folk culture have an important influence on the design of football apparel.Based on visual communication,this paper analyzes the unique characteristics of visual design in football apparel and explores the formation and development trend of football apparel.Support,based on the theory of visual design theory for football clothing visual form of dot,line,face,badge,design elements such as the layout of reasoning design case,impact on motor function and visual performance,summed up the football clothing common design method.Finally,the author,with the organic combination of the trend culture and the national connotation,is an innovative point to show the part of the author's work in the practice of football apparel design.And with the cooperation with professional football clubs in China as an opportunity to show the corresponding football clothing product idea,material technology and visual effect,for our country football clothing design work to provide some information the authors experience,hope to be able to do in theory carding and explore.