Study On Packaging Design Of Lushan Yunwu Tea Based On Taoist Culture

At the symposium on literary and artistic work,Xi Jinping,General Secretary of CCCP emphasized the importance of creative transformation and innovative development of China's outstanding traditional culture under the new era.Taoism is an essential part of Chinese traditional culture.The excellent humanistic spirits and philosophical thoughts of Taoism reflect the spiritual pursuit,moral ideal and the profound influence on the development of Chinese people.As one of the birthplaces of Taoism,Lushan Mountain is closely related to Taoist culture.Based on the ideology of Chinese Taoist culture,this article takes the packaging design of Lushan Yunwu Tea in Lushan as the object of research.Through the use of field works,questionnaire,literature review,multidisciplinary cross-research and other methods,it also uses the innovative concept of design and re-designs it to enhance the visual image and cultural heritage of the tea packaging design of Lushan Yunwu Tea,as well as promotes the market competitiveness and the development of local tourism culture.Practically,it aims to improve the visibility of Lushan Yunwu Tea and Jiangxi Province.Firstly,the article analyzes the relationship between Taoist culture and Lushan Yunwu Tea packaging design.Then,it tries to integrate Taoist cultural thoughts into the design of Lushan Yunwu Tea packaging and explore how to internalize cultural thought into the characteristics of tea packaging design works through the Lushan Yunwu Tea packaging design ideas,design principles,design materials,design forms and functions of the combination of research.Finally,according to the investigation of consumers for Lushan Yunwu Tea,such as product positioning,combined with Taoist culture "Taoism follows nature","the unity of heaven and man","the balance of yin and yang" and other philosophical ideas on vairous materials of Lushan Mountain to c reate a cultural connotation of Lushan Yunwu Tea packaging design,including the designs of brand,font,graphic,poster,convenient packaging and gift box series,etc.The article makes a multi-dimensional study on the basic principles,requirements and design methods in the packaging design of Lushan Yunwu Tea.Starting from the three creative concepts of peace,virtue and life,the geometric elements combine the design techniques of ink and ink and the expression of Oriental cultural imagery,and use them respectively in the three series of packaging series of tourism,office and household to show the importance of Taoist cultural spirit in modern tea packaging design.Through certain design concepts,it looks for the taoist cultural thought and contemporary tea packaging design,design both cultural characteristics and can meet people's spiritual needs of tea packaging design works,as well as for other brands in China's tea packaging design development to provide abroader innovative ideas.