Research On The Optimization Of Sales Team Performance Appraisal System Of Huizhou Longshun Chemical Co., Ltd.

Chemical coatings industry has been developing vigorously since 2000.With the improvement of people’s living standard,the demand for living environment and product performance has been greatly improved.This makes a higher demand for the sales staff.In addition to professional quality,we need to have a good spirit of teamwork.Therefore,if every chemical coating enterprise wants to get more competition and profit in its peers,we must create an efficient,stable and competitive sales team.However,how to reflect the ability of every salesperson through the assessment system,and better motivate salesmen to accomplish their work goals and enable them to get more market share is the biggest problem for every company.The performance level is reflected by the performance appraisal of the sales team,and the performance level has a significant impact on the overall performance of the enterprise and the profitability of the company.Therefore,one of the keys of performance management is performance appraisal for sales team.Performance appraisal is accomplished through performance evaluation index,so the performance evaluation system determines whether the performance appraisal is completed and whether it is effective.This article is mainly on the performance evaluation and performance incentives for the content and basic theory,by collecting a large number of knowledge,and refer to the relevant research results at home and abroad,to Huizhou longhsun Chemical Co.,Ltd.as an example,analysis of the implementation of the sales team of the current performance appraisal system,find out the existing problems,combined with the the company’s current situation,puts forward corresponding solving measures are:(1)the implementation of assessment departments should strengthen the sense of responsibility in the Department,publicity and training efforts should be strengthened;(2)performance management and incentive system to strengthen the awareness of the sales staff;(3)to strengthen communication between enterprises,between departments and other departments should strengthen communication,encourage employees to actively participate in;(4)take new measures in the salary system,the implementation of performance and the ability to link,multi An able man is always busy.The implementation of reward and punishment,the principle of distribution according to work,the performance of the system;(5)continuous improvement at the same time,must have the corresponding incentive measures to enhance.Effortsshould be made to shape the enterprise culture,strengthen the construction of the thought,the establishment of the organization should be reasonable,and constantly strengthen the training of the staff,and create a good atmosphere of communication.At the end of this paper,summarizes the limitation of this research and points out directions for future research,in order to understand the performance management so that employees can better effect to explain the empirical research and analysis,and put forward reasonable solution to the problems of the enterprises,the project hope it can help enterprises.