Research On The Development Path Of Beijing Fashion Industry

In recent years,the degree of urbanization in Beijing has reached the level of developed countries,and the income and consumption level of urban and rural residents has maintained a healthy growth.The potential of consumption market is huge,which is a rare development opportunity for the emerging industry of fashion industry.For the urban development plan of Beijing,accelerating the development of fashion industry represented by clothing,jewelry,consumer electronics and other products is not only the proper meaning for the capital to build "high-grade,precision and advanced" economic structure,but also the inevitable requirement for the new position of the capital function.Then,it is of great significance for the optimization of the industrial structure of Beijing to develop a practical and feasible path for the development of fashion industry.In the past fashion industry research,the research perspective was narrow,and there was little research on the fashion industry in Beijing,nor does it involve the choice of Beijing fashion industry development path from an empirical perspective.First,based on literature review,the paper defines and classifies the concept and classification of fashion industry,and analyzes the general economic laws of fashion products and market supply and demand from the perspective of economics.The current situation and problems of creative design,production,circulation and consumption of Beijing fashion industry are then studied.Through the establishment of the analytic hierarchy model of the path selection of Beijing fashion industry,the weight of the factors affecting the path selection and the alternatives are analyzed.Finally,according to the results of empirical analysis and the reality,the author puts forward that Beijing should choose the consumption oriented development path,and proposes to strengthen the building of fashion brand and improve the industrial policy planning,strengthen media publicity,make full use of regional culture and other aspects of the implementation path according to the feature weights and case analysis of empirical experience.