Research On The Trend Of High Fashion Brand Entered By New Fashion Brand Designer

With the changing times of the times,the continuous evolution of the social economy and the vigorous development of science and technology,the important point of social value-the people's ideological system is changing rapidly today.The main tone of the present age is transforming,the romantic ideas of literature and art from the end of the 20 th century to the beginning of the 21 st century were replaced by the realistic development of the realism.The rapid development of Internet technology has spawned the great changes in people's way of life.New consumer groups,new consumption patterns are gradually to achieve replacement.The new era of high fashion brand encountered a great challenge,conservative or innovation,become a brand decision-makers must make a choice.In this paper,take the high fashion brand Balenciaga to be an example,description a detailed analysis of its background in today's era of choice and development path,to explore the high fashion brand how to advance with the times,breaking the routine and through rational and objective analysis to explore and practice the successful ideas.High fashion brand Balenciaga to business logic as the leading,through the creative director of this carrier,absorb the value of accepting the new fashion brand VETEMENTS.To mass public interest for mass communication.To develop an expansion of consumer groups for the purpose of the trend of the development of the market path,successfully subversion and innovation of the high fashion solidified image.But also through the manufacture of disputes and differentiation to maximize the spread of the effect,so that the brand influence surge.While triggering the major high fashion brands have followed suit in various forms for the senior clothing industry Explore new development path.This paper combines the characteristics and trends of the times.Combined with senior fashion brand's own development history and brand characteristics,analysis of the reasons for the introduction of the new fashion brand success,summarizes and predicts the future development trend of the high fashion brand.Hoping for more fashion industry's classic and innovative development of the road to provide a reference.