"Yang Loudong" Green Brick Tea Packaging Redesign

With the development of Internet and logistics industry,information and products can enter people's view in a more efficient way.At the same time,with the improvement of living standards,people's lifestyle and dietary structure have also changed quietly.More and more fat and protein are taken in daily diet.The healthy life concept and the effect of green brick tea are slowly known.Chibi Yang Lou Dong town is famous for its green brick tea,and the government of Yang Lou Dong vigorously supports the time-honored brand enterprises.Through the investigation found that in recent years YangLoudong Tea tea town is increasing year by year,consumer groups began to shift to a diversified,younger age,"YangLoudong" Tea Packaging brand image to brand tea from many talent shows itself.The topic repositioned the brand of "sheep building cave",analyzed the historical and cultural background of "Yang Lou Dong" green brick tea and the characteristics of the product,summed up the visual elements of the green brick tea packaging,selected the special ramie fabric in Chibi as the packaging material of green brick tea,and fused the regional elements of Chibi,and made the characteristics of green brick tea products and the representative cultural elements.It applies to packaging design,forming a series of brand packaging design.At the same time,"Yang Loudong" green brick tea packaging in the form of inherited the traditional packaging design,novel and unique ecological packaging,expand the tea market,build YangLoudong brick brand,leading China's tea market to the broader space.