Anqing Time-honored Mailongxiang Food Packaging Redesign

Through the study of regional traditional food culture,this paper concludes the characteristics of diversity and complexity of Chinese regional culture.This paper studies the localization characteristics of local food packaging,extracts the representative traditional patterns,colors and words,and reveals its profound cultural connotation and unique artistic charm.Based on the factors influencing the promotion of local traditional food brand image and the existing problems in packaging design,this paper analyzes and puts forward the reasons why the original packaging of wheat longxiang needs innovation and improvement.Through the analysis of the original image of anqing's time-honored meilongxiang brand,this paper puts forward the methods and strategies of brand image reorientation,new ideas of package redesign and new design scheme.Combined with the new modern design language,the traditional elements were applied to the innovative design of the food packaging design of mailongxiang,and the overall design of the new and improved old brand packaging was finally completed.