Study On Redesign Of Food Packaging Of Wuhan Time Honored Brand "Cao Xiangtai"

Time honored brand is an excellent traditional culture in China.It has experienced the change of times and social changes,and is still handed down to the present day.It is a condensation of excellent culture.The packaging design of traditional time-honored brands is relatively simple,which can attract more limited consumer groups.But it is still an important part of the local cultural development,with irreplaceable cultural value.Wuhan time-honored brand carries a long history of culture in Wuhan and is an important medium of cultural communication in Wuhan.However,up to now,the development prospect of Wuhan time-honored brand "Cao Xiangtai" is not optimistic,and it has fallen into a dilemma in the reform of the times.However,in recent years,the community has paid much attention to the protection and inheritance of time-honored brand,and the government has also issued a series of policies to revitalize the time-honored brand.Therefore,the research of Wuhan time-honored brand packaging redesign has theoretical and practical significance."Cao Xiangtai" brand was founded in Guangxu ten years period,after more than100 years of ups and downs,it is worthy of the name of Wuhan "century old brand".The store is mainly engaged in some traditional Hubei snacks,but also some Western-style cakes and simple meals.Its exquisite craftsmanship,widely loved by consumers.This paper studies the history and development of time-honored brands,analyzes their current situation,and summarizes the current situation and development trend of time-honored brands.Taking Wuhan time-honored "Cao Xiangtai" food as the research object,the packaging of "Cao Xiangtai" was redesigned.First of all,the use of market research,literature analysis,case analysis and other methods.Secondly,we investigate the stores of "Cao Xiangtai",a time-honored brand in Wuhan,and explore the product packaging style and brand culture concept of "Cao Xiangtai".Then,refine the design language,summarize the methods and principles of packaging redesign,as a guide.Finally,the packaging redesign of "Cao Xiangtai" was completed.Through the design practice,we hope to improve the popularity of "Cao Xiangtai",expand the scope of audience,inject new vitality into "Cao Xiangtai",the time-honored brand,protect and promote the development of the time-honored brand,inherit and carry forward the national culture.