Brand And Packaging Design Of Brick Tea In Yang Lou Dong

In recent years,with the people of cultural and creative industries attention,and thus the requirements of the characteristics of products is also getting higher and higher.In view of the status quo of the characteristic products of Yang Lou Dong Town,aiming at the integration of its brand image,the traditional cultural content elements are transformed into the contemporary thinking in the aspect of packaging design based on the perspective of regional cultural heritage,taking the living culture of Yang Lou Dong town as the object and content The design of the form,which inherited the ancient town of Yang Lou Dong history and culture.This paper is to study the life culture of Yang Lou Dong Town,combined with local research,to further clarify its importance in the cultural heritage level.Around the sheep floor of the town residents living cultural scene for brand integration,to determine the " Yang Lou Dong Brick Tea" brand uniform,analysis of the ancient culture of Yang Lou Dong ancient culture,will be representative of the cultural elements of life used in packaging design,The formation of a series of "Tea Horse Road" brand and packaging design strategy,so that people understand the town of Yang Lou Dong.